PR Masterclasses – Crisis Communications with Geraldine Vesey

Duration: 90 minutes
Price: £25
Course dates: June 8th 2021  Online via Zoom 7pm until 8.30pm

Who is this for?

The Masterclass is recommended for those:

  • Interested into stepping into the world of PR as a career
  • New businesses wanting an insight into the kind of PR they should be undertaking
  • Freelance PRs who want to enhance their skills by gaining expert advice from experts

What does the course cover?

Crisis Communications:

  • What are crisis communications
  • Why are they important to manage
  • How to tackle crises and maintain a positive online reputation for the brand
  • Building communication crisis techniques

What to expect?

Broadcast Presenter and PR Consultant, Michelle Eagleton hosts an hour and half online PR Masterclass with Geraldine Vesey sharing experiences and invaluable advice.  The session ends with a 15-minute Q and A ‘hotseat’ where participants can pose questions to the expert.

Guest

Geraldine Vesey has 30 years’ experience in PR, and a track record of delivering impactful and measurable campaigns. Strategic thinking is combined with digital content and media relations to change the way people think, act and behave. She is a former director of SKV Communications which won more than 50 industry awards and worked with BUPA and Siemens Digital Industries, Department for Education, Domino’s pizza, Salford based luxury menswear brand, Private White VC,  Calypso suntan lotion and Co-op shops.

The PR Masterclass Series

The Masterclass sessions focus on a different theme each week and discuss the future of PR, the direction the industry is going and tips from leading experts in their field.

This event is supported by the University of Salford Arts, Media and Creative Technology School which is investing in training for the media and creative technology workforce. The Pipeline is designed to support staff and freelancers to upskill and stay connected.

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