PR Masterclasses – PR Social Media with Rob Brown Rule 5
Duration: 90 minutes
Course dates: Tuesday June 1st 2021 Online via Zoom 7pm until 8.30pm
Who is this for?
The Masterclass is recommended for those:
- Interested into stepping into the world of PR as a career
- New businesses wanting an insight into the kind of PR they should be undertaking
- Freelance PRs who want to enhance their skills by gaining expert advice from experts
What does the course cover?
PR Social Media:
- The importance of social media in PR
- How to effectively use social media as part of a PR stategy
- Trending and going viral
- Where social media is going and which platforms are most important to PRs
What to expect?
Broadcast Presenter and PR Consultant, Michelle Eagleton hosts an hour and half online PR Masterclass with Rob Brown, Managing Partner of the multi award-winning Rule 5 specialising in PR, social media and digital communications, sharing experiences and invaluable advice. The session ends with a 15-minute Q and A ‘hotseat’ where participants can pose questions to the expert.
Former president of the CIPR Rob Brown is the author of Public Relations and the Social Web plus he has also contributed to a number of books on the subject of social media within PR, including Share This and the follow up, Share This Too. Rob set up Rule 5 in 2012 having previously worked for global marketing communications networks in leadership roles at Havas, McCann and TBWA. It was named Outstanding Small Consultancy in the 2016 PRCA Dare Awards and has been awarded for it’s work every year since it was founded winning two Gold’s and a Silver at the 2019 CIPR Pride Awards. Rule 5 works with technology, sport, media, leisure, luxury brands, finance, automotive, health, retail, food and drink.
The PR Masterclass Series
The Masterclass sessions focus on a different theme each week and discuss the future of PR, the direction the industry is going and tips from leading experts in their field.
This event is supported by the University of Salford Arts, Media and Creative Technology School which is investing in training for the media and creative technology workforce. The Pipeline is designed to support staff and freelancers to upskill and stay connected.