Build a sport network

Build a successful sports network over 10 days at MediaCityUK with world leading sports management executives and finance and legal media specialists. They’ll share the secrets needed to help you build a strategy that works and the key components grow your network. Wporking with tangible case studies across different sports, we will give you the tools to work with sport governing bodies, decode broadcasting rights and IP and set up and manage the right suite of digital platforms for your audience, from live streaming to broadcast.

Who is it for?

Business executives, media professionals and individuals keen to understand the nuances of sports management and its potential.  

What you will learn ;

  • Key components of building a successful sports network in the modern sports media landscape
  • Case studies of successful networks (Sky Sports, ESPN, DAZN)
  • Drilling down into sports rights deals (domestic and international) 
  • Negotiation strategies for acquiring rights
  • Monetisation: advertising, sponsorship and subscriptions
  • Live streaming and digital broadcasting – choosing the platforms 
  • Types of content: live events, analysis, highlights and original shows
  • Formats: panel shows, debates and sports talk programmes
  • Practicalities of producing and managing a sports show 

What is included?

  • Training in bespoke class settings
  • Masterclasses with sports lawyers and network executives
  • Site visits to sports stadia for collaboration, networking and real-world experiences
  • Stadium tours and how clubs manage their in-house media
  • Access to a live sports event and behind the scenes hands-on experience
  • Materials and equipment
  • Access to the MediaCityUK TV and radio production studios for real-time learning 
  • Lunch and refreshments
  • Course resources and learning materials  

Date option 1 : 2-13 February 2026
Date option 2: 16-27 February 2026
Course Length: 10 days + an additional 2 days of free time.
Location: Face to face at MediaCityUK
Age: Over 18
Cost: £2225
Accommodation: You will need to arrange you own travel, your accommodation and evening meals. Further guidance on this can be found here.

Interested? You can register your interest in any of our courses using the ‘Register your interest’ button above. Once bookings are open we will add a link to sign up. If you have any questions please do get in touch using the ‘Contact us’ button