Build a sport network

Do you want to build a successful sports network and capitalise on an industry that continues to grow globally. Working with some of the best sports management executives and finance and legal media specialists we will share the key facets needed to help you build a strategic sports network, understand the key components to grow it successfully and support your training with tangible case studies across different sports.  Over 10 days at Media City in Salford, we will offer sessions to help you build knowledge on how to work with sport’s governing bodies, broadcasting rights and IP and setting up the live streaming and digital platforms needed for broadcasting.    

Who is it for?

Business executives, media professionals and individuals keen to understand the nuances of sports management and its potential.  

What you will learn ;

  • Key components of building a successful sports network in the modern sports media landscape
  • Case studies of successful networks (Sky Sports, ESPN, DAZN)
  • Drilling down into sports rights deals (domestic and international) 
  • Negotiation strategies for acquiring rights
  • Monetisation: advertising, sponsorship and subscriptions
  • Live streaming and digital broadcasting – choosing the platforms 
  • Types of content: live events, analysis, highlights and original shows
  • Formats: panel shows, debates and sports talk programmes
  • Practicalities of producing and managing a sports show 

What is included?

  • Training in bespoke class settings
  • Masterclasses with sports lawyers and network executives
  • Site visits to sports stadia for collaboration, networking and real-world experiences
  • Stadium tours and how clubs manage their in-house media
  • Access to a live sports event and behind the scenes hands-on experience
  • Materials and equipment
  • Access to the Media City TV and radio production studios for real-time learning 
  • Lunch and refreshments
  • Course resources and learning materials  

Date: July 2025
Course Length: 10 days + an additional 2 days of free time.
Location: Face to face at Media City
Age: Over 18
Cost: £2225
Accommodation: You will need to arrange you own travel, your accommodation and evening meals. Further guidance on this can be found here.

Interested?

Register interest here